Receiving a mixed reaction from the general crowd at Ngee Ann City during New Years day when local football fan group Lions All The Way( LATW) was promoting S League 2012, it seems more work has to be done to promote our local football league as it is slated to begin within a couple of months. Inevitably, in a modern Singapore today, traditional and social media play a major role in luring our local football enthusiasts back to the local stadiums as spectators.
Prior to the announcement of the Lions XII entering the M League in 2012, the media attention placed on the S League seemed to be ‘scarce’ as our local press spent their money and time on the world football scene. Now, with the local press setting their sights on the Lions XII’s journey, it is likely that the profile of the upcoming S League season could be in dire straits.
While the direct solution could be engaging the local press to publish more pre-season news such as the new signings made by the teams, the local football fraternity could play its part by reintroducing the S League. Instead of banking on our foreign sides to attract existing fans and new fans, the S League could begin on a clean slate. The local press and fans could publicly ‘enrich’ football followers with the history, information and players of our local teams.
In social media, more initiatives could be brought forward by FAS, SSC and our football fraternity to converge several local football fanatics who created their own domains, blogs and groups which placed emphasis on our local football scene. Innovative and enticing activities and match promotions formed on days before a particular S League encounter in social media avenues such as Facebook and Twitter may be a good start in boosting the popularity of the S League in social media.
What can be done to promote S League 2012?
What do you think?